RULES

OFFICIAL CONTEST RULES

BC TREE FRUITS GOOD TO GO APPLE MONTH CONTEST

OPEN TO CANADIAN RESIDENTS ONLY

Sponsor: BC Tree Fruits Limited

1. ELIGIBILITY:

This contest (the "Contest") is open to all legal residents of Canada (excluding residents of Quebec) with no age restriction for entry, however a child participant requires a parent/guardian over the age of majority in their province/territory of residence to register participant online and, if applicable, to receive prizing. Employees and agents (and those with whom they are domiciled) of BC Tree Fruits Limited ("BC Tree Fruits" or the "Sponsor"), its advertising and promotion agencies and the Contest judges are not eligible. Entrants under the age of majority in their province of residence require parent/guardian consent, in accordance with the next paragraph.

Consents Required for Minor Entrants:: If you are under the age of majority in your province/territory of residence, then you will be required to submit your parent/legal guardian's email address in order to enter the Contest. Your parent/legal guardian will receive an email message from the Sponsor, which will confirm your participation in the Contest and indicate that they may advise the Sponsor by return email if they do not agree on your behalf to the terms and conditions outlined in these Official Contest Rules (the "Rules").

Photos of Other People: If any photo you upload contains the image of any person(s) other than Registered Participant (ie. yourself), you must download with your entry a Photo Release and Authorization Form signed by any such persons. Form is available at www.applemonth.com.

Entries submitted by school teachers: If your entry is being submitted through your school teacher, teacher will be required to submit a Parent Consent Form along with your entry. Completed forms can be either faxed to 604 988 1437 or scanned and emailed to admin@applemonth.com. To receive this form please email your request to admin@applemonth.com.

2. OVERVIEW:

No purchase necessary. Contest begins on February 1, 2013 at 12:00:01 Pacific Time (PT) and the entry deadline is March 4, 2013 at 11:59 pm PT (the "Contest Period"). The Voting Period begins after entries begin being posted after February 1, 2013 and ends at 11:59 pm PT on March 17, 2013.

There are two ways to participate.

For a chance to win (and participate as a voter): register and create an Account for the Contest by completing and submitting the official online entry form located at www.applemonth.com and uploading a photo of you enjoying your BC Tree Fruits apple and the name of your charity of choice, along with a brief description (50 words or less) of why you support that charity and would like it to receive a donation if you are selected. You will be eligible for a chance to win the Grand prize, as described in Rule 5;
OR
To participate as a voter: simply register for the Contest by completing and submitting the official online entry form, which will enable you to vote for photos submitted by other participants, but you will not be eligible for a chance to win the Grand prize.

In order to participate as a voter in this Contest, you must register and create an Account.

3. HOW TO REGISTER

To register, visit www.applemonth.com (the "Contest Website") and follow the links provided to create your account ("Account") by following the prompts to input all required information and create your Account, including a password. You will be asked to acknowledge that you have read these Rules and that you are either over the age of majority or any entrants under the age of majority will be required to confirm parent/guardian consent in accordance with Rule 1 (see "Consents Required for Minor Entrants"). You will then receive an email confirmation requiring you to verify your Account by following the steps outlined in the email. All persons who create an account are referred to in these rules as "Registered Participants". LIMIT one account per person/email address.

Note: an entrant person may upload more than one apple, but an email address can only be registered once.

You may create your account directly on the Contest Website or by logging on to the Contest Website through your Facebook or Twitter account and granting access to "Good to Go" to use your account. This authorization is governed by Facebook and Twitter, not the Sponsor. If you wish to remove your Facebook or Twitter accounts from access to your Good to Go Account you must "de-authorize" the accounts from within your Facebook and/or Twitter profile preferences at the links below:

Twitter: https://twitter.com/settings/applications
Facebook: http://www.facebook.com/settings /?tab=applications

The Contest is in no way sponsored, endorsed or administered by, or associated with, Facebook or Twitter. Facebook and Twitter are completely released of all liability from each entrant in this Contest. Any questions, comments or complaints regarding the Contest must be directed to Sponsor and not Facebook.

4. TO UPLOAD AND OBTAIN CREDITS FOR YOUR PHOTO

Create your own photo with you enjoying a BC Tree Fruits apple, then upload it to the photo gallery on the Contest Website. Important: if any photo you upload contains the image of any person(s) other than Registered Participant (ie. yourself), you must download with your entry a Photo Release and Authorization Form signed by any such persons. Form is available at www.applemonth.com.

If you have not registered before uploading your first photo, you will be prompted to register and must be a Registered Participant to be eligible to win. Registered Participants' uploaded photos are each referred to as a "Registered Photo".

Photo submission requirements: Recommended photo size: 640x480 at 72 dpi in JPG form. Other formats and sizes will be accepted but Sponsor does not guarantee its ability to work with all sizes and formats.

All submitted photos must be in compliance with the specific requirements contained below (see Rule 7). Any photo that the Sponsor and/or the Contest judges deem, in their sole discretion, to violate the terms and conditions set forth in these Rules will be removed from the Contest Website. Any photo that is deemed appropriate and compliant will remain on the Contest Website and the entrant will receive an email notification from admin@applemonth.com indicating that the photo has been posted.

Rules regarding Registered Photos: All Registered Photos which you submit must be original to you and you must have all necessary rights in the Registered Photo. All Registered Photos must not give rise to any claims of infringement, invasion of privacy or publicity, or infringe on any rights and/or interests of any third party; and must not contain, depict, include, discuss or involve, without limitation, crude, vulgar or offensive language and/or symbols, derogatory characterizations of any ethnic, racial, sexual or religious groups, personal information of individuals, including names and addresses (physical or e-mail), commercial messages, comparisons or solicitations for products or services; any identifiable third party products and/or trade-marks, brands or logos; URLs or links to any websites; or any other content that is or could be considered inappropriate, unsuitable or offensive, all as determined by the Sponsor and/or the Contest judges in their sole discretion. By submitting Registered Photos, Registered Participant (and his/her parent/legal guardian if he/she is under the age of majority in his/her jurisdiction of residence), agrees to release and hold harmless the Sponsor and its advertising and promotion agencies, the Contest judges and each of their respective agents, employees, directors, successors, and assigns against any and all claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trade-mark infringement or any other intellectual property related cause of action. For greater certainty, Sponsor reserves the right to disqualify any Registered Photos which it deems, in its discretion, to contravene these Rules and the Sponsor and/or the Contest judges reserve the right, in their sole discretion, to modify, edit or remove any photo, or to request an entrant to modify or edit his or her Registered Photo(s), if a complaint is received with respect to such photo, or for any other reason. See Rule 7 for important terms, conditions and restrictions about submitted photos.

How you can obtain credits for your Registered Photo(s):
The objective is to obtain as many credits as possible for a Registered Photo. Each voting ballot, once used to cast a vote, is equal to one (1) credit ("Credit") in the account of the Registered Participant whose Registered Photo was voted for.

Each Registered Participant will have voting ballots in their Account, each one (1) of which can be cast as one (1) vote towards a Registered Photo. Registered Participants may use their voting ballots to vote for their own Registered Photo(s), or those of other Registered Participants. See Rule 4(b) below for details of how to accumulate voting ballots in your Account.

To use a voting ballot to vote for a Registered Photo, follow the on screen instructions.

See Rule 8 for important terms, conditions and restrictions about voting.
How to obtain voting ballots in your account to use for voting:
All Registered Participants will receive voting ballots in their account as follows:
1. Three (3) voting ballots will automatically be deposited in each new registered Account;
2. One (1) additional voting ballot will be deposited into your Account for each separate and distinct Registered Photo you upload during the Contest Period. Once a photo is approved and posted, the Registered Participant will receive the one (1) voting ballot corresponding to that photo.
3. Two (2) additional voting ballots may be earned in your account for each Registered Photo which a Registered Participant shares using the sharing option on Facebook or Twitter.
Voting ballots may be allowed to accumulate in Accounts and a Registered Participant may use their voting ballots to cast votes daily or may choose to use some or all of their accumulated voting ballots at any time during the Contest Period, until voting closes at 11:59pm PT on March 17, 2013.

5. PRIZES

Grand Prize: There is one (1) Grand Prize available to be won, with a total value of $4000.

This prize consists of:
1. $2000 cash for the winner; and
2. a $2000 donation to a registered charity designated by the winner. Donation will be made by the Sponsor in the name of the Contest winner. Sponsor reserves the right to veto a designated charity in its discretion and require winner to designate an additional charity or charities, should a designated charity be, in the Sponsor's determination, inappropriate or inconsistent with the spirit of the Contest or the Sponsor's objectives or values.
Secondary Prizes: The following twelve (12) secondary prizes are available to be won:
1. Two (2) Toys R Us $200 gift cards;
2. Eight (8) BC Tree Fruits gift baskets holding a branded t-shirt, calendar, recipe cards and apple -produce. Approx. retail value $70 each;
3. Two (2) product giveaways at approximately $20 each.

All taxes, duties, fees and any other costs, if any, related to the Grand Prize not specifically stated within these Official Rules are the sole responsibility of the winner. All prizes must be accepted as awarded. Prize will only be awarded to the person whose name and e-mail address appears on the Registered Participant's Account profile. Proof of winner identification may be required by the Sponsor.

6. PRIZE WINNER SELECTION PROCESS AND FULFILMENT

Public Voting: Public voting on Registered Photos will be available at www.applemonth.com from approximately February 1, 2013 at 12:00:01 Pacific Time (PT) or whenever the first approved Registered Photos are posted, until March 17, 2013 at 11:59 pm PT (the “Voting Period”). Only Registered Participants who are residents of Canada (excluding Quebec) are eligible to vote. Prior to being able to vote, each voter will be required to become a Registered Participant as set out in Rule 2(b). See additional terms and conditions of voting below.

At the conclusion of the Voting Period, the Sponsor will identify the ten (10) Entries which received the most Credits (each one vote cast for a Registered Photo = one Credit), which Entries are referred to herein as “Finalists”. In the event of a tie between one or more entries eligible for a place in the top ten entries, a random draw will be held amongst those tied to determine any remaining Finalists. The chances of being a Finalist depend upon the number and quality of photos received as well as the number and preference of votes cast.

Grand Prize Panel Selection: A panel of judges appointed by the Sponsor will judge the photos submitted by the ten (10) Finalists on the basis of creativity and originality to select one (1) eligible Registered Photo for the Grand Prize. Odds of a Finalist’s Registered Photo being selected depend on the calibre of the ten (10) eligible Finalists’ photos and on the subjective decisions of the judging panel. Judging will be completed and the Grand Prize selected entrant will be contacted by email or phone by April 5, 2013. Judging is subjective and the decisions of the panel are final.

Secondary Prize Panel Selection: The remaining 12 secondary prizes are selected by the judging panel based on vote rank, photo creativity, charity description and how closely the submission aligns with the spirit of the Contest or the Sponsor's objectives or values.

The Registered Participant selected for the Grand Prize will be contacted by email within five (5) business days of tabulation and determination. If you have not been contacted within such period, you may assume that you are not a selected entrant. BEFORE BEING DECLARED A WINNER, each selected entrant (or, for minors, their parent/guardian) must sign and return within ten (10) business days of notification a declaration and release prepared by the Sponsor, which, among other things: (i) requires the selected entrant to confirm compliance with the Rules and acceptance of prize as offered; (ii) releases Sponsor, its agents, and the prize suppliers with respect to injuries, accident, loss or damages relating to the Contest or the awarding of the prize and indemnifies the Sponsor, its advertising and promotion agencies and the Contest judges against any and all claims, damages, liabilities, costs, and expenses incurred in connection with (a) the Contest and the selected entrant’s participation therein; (b) the selected entrant’s acceptance, use or misuse of the prize or any portion thereof; and/or (c) use of the selected entrant’s Registered Photo(s), including without limitation, any claim that the photo infringes a proprietary interest of any third party; and (iii) acknowledges the Sponsor’s and its agents’, subsidiaries’ or affiliates’ right to publish and/or broadcast the winner’s image, name, address, voice, statements and Registered Photo(s) without further compensation other than the prize offered. If a selected entrant: (a) cannot be contacted by phone or email by within five (5) business days of determination; or (b) fails to return the Contest documents within the specified time, then he/she will forfeit the prize and their opportunity to be a winner and another eligible entrant will be selected.